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Fendi Red Packet 2019. Deluxe Version

client

IBILITY

01. Graphic Design /
02. Packaging Design /
03. Illustration Drawing /
04. Photography /

about

Fendi’s classic handbag Baguette makes a strong come back in 2019, getting the spotlight as the it bag of the year, hence the design of the red pocket gift set takes inspiration from Baguette, and combine it with Chinese traditional elements: the double door gift set resembles Chinese old lacquered box, with 3D Peonies and Roses in embroidery visual effect. The red pockets are adorned with embossed Peonies and brand’s logo, they come in both gold and silver palettes. All peony motifs are painstakingly drawn by our designers. There are two versions for the gift set—lacquered box is the deluxe version, each side can hold 10 red packets.

關於

Fendi 經典手袋系列Baguette在2019年強勢回歸,作為品牌今年的主推產品,利是套盒延續Baguette熱潮,以中國紅色漆盒為概念,雙開門式的設計展現中式韻味,再配以立體牡丹與玫瑰串珠刺繡效果,把經典重現眼前。而利是封則以浮雕效果展現牡丹圖案和Logo,分別有金色及銀色。當中所使用的牡丹花圖案,均由設計師手繪完成。品牌利是套盒分為兩個版本,漆盒利是套盒為Deluxe 版本,左右兩邊可容納共20個利是封。

Creative Concept & Ideas | Count to Ten
Design | Count to Ten
Illustratuin Drawing | Count to Ten
Photography | Count to Ten

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