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Fendi Mooncake box 2019

client

FENDI

01. Packaging Design /
02. Photos Shooting /

about

Inspired by the Traditional Chinese Picnic Box, we designed an eastern style handheld mooncake box with western characteristics. With using the classic 「Karligraphy” FF Logo as the corporate element, the sides of the box is printed by hot stamping with the logo pattern, as well as the logos on clear acrylic sheet. The usage of transparent acrylic is also our new attempts. The designed logo transforming animation of the FF logo is presented by using the rotating platform and small lighting device, which is inspired by the classic Chinese revolving lantern.

關於

從東方傳統提盒取得靈感,並以」Karligraphy”FF標誌及亞加力膠片為主軸,設計出揉合了西方設計元素的月餅提盒。盒身的FF標誌花紋以燙金方式呈現;而利用透明亞加力膠片的設計亦是新嘗試,透過小型亮燈裝置配合旋轉底座,除了將印於亞加力膠片上的FF標誌以轉動形態方式展現外,也令人聯想到中秋節經典的走馬燈燈籠。

Creative Concept | Count to Ten
Art Direction | Count to Ten
Photography | Count to Ten
Packaging Design | Count to Ten

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