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THE ON-STREET “SIGN” EXHIBITION 巷仔街招展

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FOREFORE-
HEAD

01. Poster Design /
02. Visual & Graphic /

about

Invited by the cultural design space and selection store “foreforehead, we participated in the art exhibition “巷仔(means: Street Signs Exhibition at Back Alley), take place at a back alley in Sham Shui PoThe street sign is presented in tabloid style, with the sharp fluorescent colours and big titleswhich is common elements of an advertisement to the shopThe usage of phrase “Test Drive Welcomes!sewing machine with wheels, fluttering threads linking to price tag, etc. ,are also our new attepemts from the traditional street signs, which not only drawing attentions to passer-by, but also keeping in their minds in modern digital world. 

關於

我們接受了本地文創及選物店「foreforehead」的邀請,參與「巷仔街招展」展覽。展覽以常見的街招為主題,設計師與參與的深水埗小店配對後,為他們設計宣傳街招,並於黃竹街一處後巷展出。街招設計以小報形式展現,並運用鮮明大膽的螢光色彩及大字為合作小店宣傳。而「歡迎試車」比喻、附有輪子的衣車及隨風飄逸的線頭等設計,則是於傳統街招以字為主的設計以外的新嘗試,務求在瞬息萬變、轉瞬即逝的社會中讓途人留住記憶之餘,亦收實際宣傳之效。

Creative Concept | Count to Ten
Art Direction | Count to Ten

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