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Moono, the vegan dessert brand, and B’in Select are teaming up to launch a Mid-Autumn Gift Box in 2019, with Count To Ten taking charge of the packaging design and commercial photography, breaking the traditional image of mooncakes and gift boxes from the inside out. In line with the brand’s philosophy of health and lightness, the box continues to be presented in a minimalist manner. A box of four desserts is packaged in a paper box, then a outter wooden box to protect them. The black colour fabric tied cross knot at the outside which inspired by the Chinese Knot is not only representing the theme of 「Relationship」; but also conveys a modern and stylish impression. The gift box was launched to great acclaim and the campaign was a great success.