ctt_ap_mooncake2021-19

MOONCAKE BOX 2020

client

AUDEMARS PIGUET

01. Visual & Graphic /
02. Packaging Design /
03. illustration /
04. Production /

about

We used 「Reunion」 as the starting point and combined it with the traditional shadow puppetry to design a themed mooncake box. The box is inspired by the traditional Chinese closet, and is made of wood with multiple lacquering processes to bring out the posh textures as seen on the brand’s wooden box. A preset stage is shown to customers by opening the box, and small parts such as rabbits, mountain and clouds can be removed and inserted freely in the stage, and the box can be used as a shadow box to play shadow puppetry by using the light of smartphones. After the Mid-Autumn Festival, the box can also be used as a decoration, or to store jewellery and small items, making the most of it.

關於

我們以「中秋,團圓」作為出發點,結合傳統皮影戲特色設計主題月餅禮盒。盒身以傳統中國衣櫥作為靈感,選用木材原料並運用鋼琴烤漆工藝,經過多道複雜上漆工序製作,務求將品牌木盒質感於盒上呈現。打開木盒隨即可見預設舞台,兔子及山雲等小部件均可拆除並可自由插上盒中間隔,經手機燈光打進盒中即可作為影箱遊玩皮影戲,寓教於樂。中秋過後禮盒亦可作為擺設,收納首飾或小物,物盡其用。

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