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AUDEMARS PIGUET RED PACKET 2020

client

AUDEMARS PIGUET

01. Visual & Graphic /
02. Packaging Design /
03. illustration /
04. Production /

about

Count to Ten was responsible for the theme design of Audemars Piguet’s 2021 Lunar New Year, including VM design, store decorations and red packet gift box. With the theme of 「East Meets West」, we bring together the traditional Chinese features and Western art styles, combining the beauty of tradition and modernity. We used two themes 「如魚得水」(Like a duck to water) and 「春回大地」(Spring returns to the Land), with Koi and Mountain scenery. The overall design uses organic curves, intertwining the lines to reproduce the vivid form of the koi and the beautiful scenery of the mountains, while the background is screen-printed to create the feeling of fog surrounding the mountains, which creates a beautiful Scene.

關於

Count to Ten 負責為著名鐘錶品牌「愛彼」進行2021年度農曆新年期間之主題設計,包括櫥窗設計、店舖裝飾及主題利是禮盒。構想以「傳統特色」及「現代風格」作為基礎,設計揉合中式傳統美感與西方藝術風格,並呼應品牌重視傳統與創新的精神。我們以「如魚得水」及「春回大地」作為主題,選用錦鯉以及品牌發源地—汝拉山谷之群山景緻進行展現。整體設計運用有機曲線手法進行創作,線條相互交織,重現錦鯉的生動形態以及山谷壯麗景色,背景以絲網印刷方式印製山巒圖案,展現霧繞群山之感,並構成一幅精美圖案。顏色則選用象徵喜慶吉祥的紅色及金色色系,更添新春氣氛。

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