about

Alive Food Co. focuses on the deliciousness and healthiness, with a series of natural and fermented foods such as hand-made sourdough bread and Kombucha. Count to ten is responsible for building the brand’s corporate identity system and visual identity design, including brand logo design, product packaging design with photography, and commercial photography. The design concept of the logo is based on the letter 「A」 which represents the brand name 「Alive」, and the lines of the letter 「A」 are curved to represent the bubbles produced during the fermentation process. The usage of white and silver as the main colour of the brand emphasizes the brand’s pursuit of natural and additive-free philosophy, the two colours are also easy to match with other colors. With the wide usage of different colors pattern, which adding a unique vibrancy to the brand.